LEGO MiniFig Build Station Signage
Experiential Design - Thomas Reuters Synergy Orlando 2024
A unique idea to engage convention attendees.
Rather than the same old branded pop-sockets or USB chargers, Thomas Reuters Synergy Orlando was hosting a build-your-own minifig station. Guests could choose from bins of heads, torsos, and accessories to create a custom tiny persona.
Branded signage for this experience included a welcome poster explaining the activity, letter-sized labels for the parts, and circular stickers to accompany the packaging for the completed minifigs. To keep visual consistency between the elements, the LEGO illustrations use spot colors from the Thomas Reuters brand.
