Bio Events Magnetic Dartboard

This was conceptualized for BIO Events 2024. The artwork is for a 20 ftw x 8 fth printed wrap that would cover a magnetic backdrop and create a fun and engaging pop-up event.

magnetic prize dartboard

The Bio Events branding utilized a lot of round shapes in its STEM-themed visuals. Bearing this in mind, I contrasted sharp, solid, concentric circles with the irregular, organic shapes of the nucleii and molecular photos. This way, the targets still felt organic to the artwork, but stood out visually.

Taking advantage of the length, the design is split into 2 sides with mirrored prize targets, allowing for multiple players. This maximizes outreach and heightens the experience with some friendly competition.

This was completed for a B2B agency offering immersive experiences to brands for conferences and conventions.

This is a concept for a 10 × 8 version