LEGO MiniFig Pop-Up Signage
Experiential Marketing Signage - ODA 2025
Wayfinding, infographics, and experiential branding combined into a single project.
Unique Conference Branding
These round sticker labels served as backing for the finished minifig, providing bonus swag and extending brand visibility.
Branded signage for this experience included a 7-foot-tall welcome poster, letter-sized labels for the parts, and 2-inch circular stickers for the mini-fig packaging. The ODA branding is usually more traditional and stately. They were very accommodating in exploring new visuals for this special event.
