Logo Design & Branding Acuity Benefits Consulting
Branding
While this company had strong existing branding, it wasn’t connecting with its audience. The ceo desired a modern, tech-driven look as he pivoted his business to be webinar-focused. This redesign incorporated modern elements from the health and tech industry, and kept layered blues as a holdover from the old brand.
Logo Redesign
The majority of Acuity’s target audience is military veterans. We wanted the logo to give a nod to the symbolism of the armed forces without overtaking the design.
The negative space of the “A” forms a subtle star shape, and an angle, indicating the sharp, targeted services that Acuity BenefitConsulting has to offer.
Website Goals
To increase organic traffic and brand awareness, while making it easy to schedule a consultation and sign up for any upcoming webinars or in-person events.
By designing the site with the user experience in mind, we made it easy for Veterans to sign up for their consultation call, upcoming webinars, and any in-person events.